I want to start an online marine based skin care business

I will be starting an online ecommerce skin care business which focuses on using marine ingredients. At the start, I will be launching a signature line of skin care products which will include a moisturiser, toner and a cleanser. The target age group will be the youths. The main goal in my skin care is to help youngsters achieve a poreless look to the skin that radiates from within and to provide age prevention with potent and effective ingredients. There are scientific research and tests to back up the ingredients that I am going to use, showing its effectiveness. The packaging will have a unique and attractive design which will capture customer's attention at first sight.The products will be formulated overseas and manufactured in Australia. They have very good knowledge on skin care. By having a 'made in Australia' label, it will create customer's confidence and trust in my products. The unique selling point is that I will be using marine ingredients in conjunction with essential oils to boost effectiveness and also my packaging.                                                                                           

My business differentiates itself from competition and sets itself far from the rest because it offers unique blend of ingredients that work in the skin to tackle different problems and to also protect the skin from free radicals. Not only that, the ingredients I add in my products are also natural and organic. Marine has been shown to prevent UVA and UVB rays and is loaded with benefitial proteins and antioxidants, and gives a glowing complexion to the skin. Other than that, my ingredients also include essential oils which helps to combat acne, provide skin resurfacing and energise the skin. There are plenty of natural agents which will help the ingredients penetrate the skin better. The potent marine ingredients will work with essential oils to boost effectiveness.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        

The moisturiser and cleanser has been formulated. My chemist is currently producing the prototype for my moisturiser and cleanser and testing it.

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